"Reformatting" the Website's write-up style

Hi! It has been already a very long time I am not writing in my website. After, I know that the visitors per day of this website are only around 21 visitors a day, I think I want to reorganize my website.

So far, the website consists of my writings, publication, biodata, and testimonial. The only problem in my blog is my writings. I found that my write-up is not a “populis” or “down to earth” writing. It is too heavy to understand. Therefore, I am thinking to change the style of the writings.
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Scholarship Japan-IMF

The Japan-IMF Scholarship Program for Asia (JISPA) was first introduced in 1993. It is funded by the Government of Japan, administered by the International Monetary Fund (IMF), and conducted at various graduate schools in Japan. Its objective is to contribute to institutional capacity building in economic policymaking to promote the sustainable growth of emerging and developing economies in Asia and the Pacific. By training future macroeconomic managers in these countries, the JISPA aims to enable them to better formulate sound economic and financial stability policies needed for sustainable growth and development.
Scholarship awards are made on the basis of the candidate’s academic record and work background, mathematical and statistics skills, English language proficiency, and potential for contributing to the macroeconomic and financial management and economic development of their country.

Preferences, Choices, and Expected Utility Theorem

The main assumption in Economics (and also Finance) is the expected utility. In academic world, by using this assumption, economics is more known as conventional economic.  In a very simple way, this assumption states that human behaviour reflects rational self-interest. Individuals look for and pursue opportunities to increase their pleasure, happiness, or satisfaction obtained from consuming a good or service in rational way (McConnell, 2009).
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