Intention in Using Internet Stock Trading

Intention in Using Internet Stock Trading

By: Rayenda Brahmana

After Ajzen and Fishben formulated the Theory of Reasoned Action (TRA) in 1980, much research explores the intention attitude of human being. Ajzen and Fishbein formulated the TRA after trying to estimate the discrepancy between attitude and behavior. This TRA was related to voluntary behavior. Later on behavior appeared not to be 100% voluntary and under control, this resulted in the addition of perceived behavioral control. With this addition the theory was called the theory of planned behavior (TPB). The theory of planned behavior is a theory which predicts deliberate behavior, because behavior can be deliberative and planned1.
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Fly Me to the Moon, and Let Me Profit on My Stocks

SOURCE: The New York Times – November 19, 2006

Fly Me to the Moon, and Let Me Profit on My Stocks


THE next time you’re about to buy or sell a stock, you may first want to look up at the moon.

You read that correctly. Believe it or not, the stock market tends to do better or worse depending on where we are in the lunar cycle.

That’s the conclusion of two studies that have circulated for a couple of years in academic circles but that, until an article in the November issue of the Harvard Business Review, received relatively little attention outside academia. The first study, “Lunar Cycle Effects in Stock Returns,” was by Ilia D. Dichev, an associate professor of accounting at the University of Michigan, and Troy D. Janes, an assistant accounting professor at the State University of New York at Buffalo. The second study, “Are Investors Moonstruck? Lunar Phases and Stock Returns”, was by Lu Zheng, an assistant finance professor at the University of California, Irvine; Kathy Yuan, an assistant finance professor at Michigan, and Qiaoqiao Zhu, a graduate student there.
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