Intention in Using Internet Stock Trading
By: Rayenda Brahmana
After Ajzen and Fishben formulated the Theory of Reasoned Action (TRA) in 1980, much research explores the intention attitude of human being. Ajzen and Fishbein formulated the TRA after trying to estimate the discrepancy between attitude and behavior. This TRA was related to voluntary behavior. Later on behavior appeared not to be 100% voluntary and under control, this resulted in the addition of perceived behavioral control. With this addition the theory was called the theory of planned behavior (TPB). The theory of planned behavior is a theory which predicts deliberate behavior, because behavior can be deliberative and planned1.