Popular Books in Behavioural Economics

I search the popular books that related to behavioural economics. Some universities listed it as a must to read for students who really likes behavioral economics. I have some of it. It read around 11 out of 75 books that enlisted there. Seriously, I thought i already have a good coverage for behavioural economics. In the end, I just realized that I just read about 12% from LISTED popular books.

For those who are interested in behavioural economics, this is the list of popular books that a must to read. I made this list by summarizing from several lists. Fyi, the idea to list the book is coming from Prof. Rubinstein. He also has a list of must-a-read book. Just go to his website and you will find the same. He also has several downloadable books.


1.      Advances in Behavioral Economics by  Camerer, C.F., Loewenstein, G., and Rabin, M

2.      An Introduction to Behaviorial Economics by Wilkinson, N

3.      Animal Spirits: How Human Psychology Drives the Economy, and Why it Matters for Global Capitalism by Akerlof, G.A. & Shiller, R.J.

4.      Basic Instincts: Human Nature and the New Economics by Lunn, P

5.      Behavioral Game Theory: Experiments in Strategic Interaction by  Camerer, C. F

6.      Behavioral Economics and its Applications by Diamond, P. and Vartiainen, H. (Eds)

7.      Behavioural Finance by Forbes, W

8.      Behavioural Finance: Insights into Irrational Minds and Markets by Montier, J

9.      Blink by Malcolm Gladwell

10.  Blunder: Why Smart People Make Bad Decisions by Zachary Shore

11.  Breakdown of Will by Ainslie, G.

12.  Bursts: The Hidden Pattern Behind Everything We Do by Albert-Laszlo Barabasi

13.  Choices, Values, and Frames by Daniel Kahneman (Editor)

14.  Dear Undercover Economist by Tim Harford

15.  Economics and Psychology: A Promising New Cross-Disciplinary Field by Frey, B., & Stutzer, A

16.  Exotic Preferences: Behavioral Economics and Human Motivation by Loewenstein, G

17.  Experimental Economics: Rethinking the Rules by Nicholas Bardsley

18.  Experimental Economics: Rethinking the Rules by Bardsley, N., Cubitt, R., Loomes, G., Moffatt, P., Starmer, C., and Sugden, R.

19.  Expectations Employment and Prices by Farmer, R

20.  Explaining Social Behavior: More Nuts and Bolts for the Social Sciences by Elster

21.  Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation by Sally Hogshead

22.  Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt

23.  Free: The Future of a Radical Price by Chris Anderson

24.  Heuristics and Biases: The Psychology of Intuitive Judgment by Thomas Gilovich (Editor)

25.  Judgment Under Uncertainty: Heuristics and Biases by Daniel Kahneman (Editor)

26.  Heuristics and Biases: The Psychology of Intuitive Judgement by Gilovich, T., Griffin, D., and Kahneman, D (Eds.)

27.  How the Economy Works: Confidence, Crashes and Self-Fulfilling Prophecies by Farmer, R.,How We Decide by Jonah Lehrer

28.  How We Know What Isn’t So: The Fallibility of Human Reason in Everyday Life by Thomas Gilovich

29.  Human Problem Solving by Newall, A. and Simon, H

30.  Irrational Exuberence by Shiller, R

31.  Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being by Akerlof, G. A. and Kranton, R.E.

32.  Judgement Under Uncertainty: Heuristics and Biases by Kahneman, D., Slovic, P., & Tversky, A

33.  Microtrends: The Small Forces Behind Tomorrow’s Big Changes by Mark J. Penn

34.  Morals and Markets: an Evolutionary Account of the Modern World by Friedman, D

35.  Moral Markets: the Critical Role of Values in the Economy by Zak, P

36.  Moral Sentiments and Material Interests: the Foundations of Cooperation in economic Life by Gintis, H., Bowles, S., Boyd, R., and Fehr, E.

37.  Nudge: Improving Decisions about Health, Wealth, and Happiness by Thaler, R.H., and Sunstein, C.R

38.  Outliers: The Story of Success by Malcolm Gladwell

39.  Passions Within Reasons by Robert H. Frank

40.  Predictably Irrational: The Hidden Forces That Shape Our Decision by Dan Ariely

41.  Predictably Irrational: the Hidden Forces that Shape our Decisions by Ariely, D

42.  Quasi Rational Economics by Thaler, R.H

43.  Rock, Paper, Scissors: Game Theory in Everyday Life by Len Fisher

44.  Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays by Joel Waldfogel

45.  Scorecasting: The Hidden Influences Behind How Sports Are Played and Games Are Won by Tobias Moskowitz

46.  Secrets of the Moneylab by Kay-Yut Chen

47.  Smart Choices: A Practical Guide To Making Better Decisions by John S. Hammond

48.  Stumbling on Happiness by Daniel Gilbert

49.  SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance by Steven D. Levitt

50.  Sway: The Irresistible Pull of Irrational Behaviour by Brafman, O., & Brafman, R

51.  Switch: How to Change Things When Change Is Hard by Chip Heath Rational Decisions by Binmore, K

52.  The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb

53.  The Bounds of Reason: Game Theory and the Unification of the Behavioral Sciences by Gintis, H.

54.  The Burden of Bad Ideas: How Modern Intellectuals Misshape Our Society by Heather MacDonald

55.  The Construction of Preference by Lichtenstein, S. and Slovic, P

56.  The Drunkard’s Walk: How Randomness Rules Our Lives by Leonard Mlodinow

57.  The Handbook of Experimental Economics by Kagel, J., and Roth, A.

58.  The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us by Christopher ChabrisThe Macroeconomics of Self-Fulfilling Prophecies by Farmer, R Ulysses

59.  The Methodology of Experimental Economics by Guala, F.

60.  The Optimism Bias: A Tour of the Irrationally Positive Brain by Tali Sharot

61.  The Paradox of Choice: Why More Is Less by Barry Schwartz

62.  The Social Animal: The Hidden Sources of Love, Character, and Achievement by David Brooks

63.  The Sirens: Studies in Rationality and Irrationality by Elster, J

64.  The Stuff of Thought: Language as a Window Into Human Nature by Steven Pinker
Traffic by Tom Vanderbilt

65.  The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

66.  The Undercover Economist by Tim Harford

67.  The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely

68.  The Value of Nothing: How to Reshape Market Society and Redefine Democracy by Raj Patel

69.  The Winner’s Curse: Paradoxes and Anomalies of Economic Life by Richard H. ThalerThinking, Fast and Slow by Daniel Kahneman

70.  What Makes Your Brain Happy and Why You Should Do the Opposite by David Di Salvo

71.  What the Dog Saw and Other Adventures by Malcolm Gladwell

72.  Why Smart People Make Big Money Mistakes – And How to Correct Them: Lessons from the New Science of Behavioral Economics by Gary Belsky

73.  Why We Buy: The Science of Shopping by Paco Underhill

74.  Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average by Joseph T. Hallinan

75.  You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You’re Deluding Yourself by David McRaney

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