Mengamati Perilaku untuk Keberhasilan Kebijakan Publik

Mengamati Perilaku untuk Keberhasilan Kebijakan Publik

Oleh: Rayenda Brahmana*

Apa yang bisa kita pelajari dari film X-Men: The Last Stand (2006)? Film tersebut menceritakan gagalnya pemerintah AS untuk menerapkan peraturan pengobatan para mutan. Sederhananya, gagalnya penerapan kebijakan tersebut karena pemerintah melupakan perilaku para mutan dalam mengambil keputusan. Ternyata, lebih banyak mutan yang sudah bisa menerima diri mereka apa adanya daripada mutan yang ingin menjadi manusia normal.

Di dunia nyata, beberapa kebijakan publik yang berhasil adalah kebijakan yang berbasiskan hasil pengamatan perilaku keputusan. Contohnya, Lee Kuan Yew, mantan Perdana Menteri Singapura, menerapkan kebijakan publik berbasiskan denda untuk menertibkan penduduknya. Menurutnya, penduduk Singapura takut kehilangan uang jerih payah mereka hanya karena masalah yang sebenarnya mudah untuk dilakukan (contohnya mengantri, tidak meludah, dan membuang sampah pada tempatnya). Continue reading

Hedonic Adaptation – How to keep Happiness from fading

I found an interesting article about how to keep happiness from fading. It was written by Heidi Grant Halvorson, an author of Nine Things Successful People Do Differently and Succeed: How We Can Reach Our Goals. It discusses about hedonic adaptation. Basically it is based on a paper by Sheldon and Lyubomirsky who addressed two reason why happiness cannot last. You can read the full article in this link: http://www.forbes.com/sites/heidigranthalvorson/2012/08/14/how-to-keep-happiness-from-fading/

How to Keep Happiness From Fading

By: Heidi Grant Halvorson,

No matter how miserable you are feeling at the moment, if you look back, there have surely been events in your life that have made you happy.  Maybe the time you bought your first car, or the time you received that long-desired promotion.  Or the time you lost fifteen pounds and were able to get back into your favorite jeans without cutting off your circulation.  When good things happen, we feel positive emotions – like excitement, relief, pride, and of course, happiness.  These feelings are essential for our well-being. Continue reading

The stock market werewolves

Hurray! My write-up about the role of moon gravity on stock markets was published by Jakarta Post. I am very happy for it. This moon effect is one of the variables in my PhD thesis. Indeed, I have done extensive literature review to examine whether there is the effect or not.

My suggestion to understand the role of moon gravity on stock markets is: (1) Read the Prospect Theory, (2) Understand the Forgas’ Affect Infusion Model, (3) Read the pros-cons of the role of full moon in psychology literature (I mentioned it in my opinion in Jakarta Post).

Here is my write-up that published by jakarta post. Hopefully, you can enjoy it. You can see it directly from this link:

http://www.thejakartapost.com/news/2012/09/06/the-stock-market-werewolves-full-moon-transforms-investment.html

Continue reading

Superstitious Fund: Too mystic to fail

It is an interesting article in BBC about superstitious fund. So, the story is about an asset management company, pool the fund, and trade it under algorithm, but it based on numerology and astrology. The Shing Tat Chung, the “boss”, even stated that this fund is only operated based on human characteristic. The fund will not traded on 13th or during full moon. The full story can be seen at this link: http://www.bbc.com/future/story/20120731-bulls-bears-and-black-cats Continue reading

Is it Behavioural Economics or Social Marketing?

Who does not know Philip Kotler? The Guru in marketing gave his point of view in behavioural economics and elaborated it with social marketing. In his point of view, behavioural economics is a bridge of economics and marketing. In his opinion, the policies such as reducing tobacco use, encouraging more physical activity, reducing tuberculosis, reducing obesity, reducing malaria, increasing contraceptive use, and reducing drink driving are the example how we can use behavioural economics in social marketing. This article, which was published in Sunday Time in May 22 2011, is an interesting one to read. I know it is a bit too late to post it here. But yet, it is very interesting opinion of Kotler. You can check the full article here: http://www.sundaytimes.lk/110522/BusinessTimes/bt36.html Continue reading

Financial Literacy and Decision Making

Prof Lusardi is well known for her works in financial literacy. She is the Denit Trust professor of economics and accountancy at the George Washington School of Business. She is the recipient of the Fidelity Pyramid Prize, awarded to authors of published applied research that best helps address the goal of improving lifelong financial well-being for Americans. She holds a Ph.D. degree in Economics from Princeton University. You can see her blog at http://annalusardi.blogspot.com/ Continue reading

Behavioural approach in Policy Making: Economic View of Thaler

It was a great article of Prof. Richard Thaler in New York Times. The article stated that gauging behavioural economics in policy making would result better. Don’t you think it is a new light of behavioural economics in the future? It is a very interesting article.

This opinion article was published on July 7, 2012 by New York Times. The title was “Watching the Behavior before Writing the Rules. The link is: http://www.nytimes.com/2012/07/08/business/behavioral-science-can-help-guide-policy-economic-view.html?pagewanted=all Continue reading